Respondents
Viewpoint undertakes the collection of data for market research projects either in person, via telephone, over the internet or through the post on behalf of our clients.
Viewpoint does not sell or market any products to respondents – the purpose of our contact is always for genuine market research, the answers to which are completely confidential and only ever passed on to clients in an anonymised form.
If you need to contact anyone at Viewpoint as a result of being contacted by Viewpoint, please email info@viewpoint-field.com
Why is Market research important?
Market Research is your opportunity to give your opinion on things that may affect you and your family. Manufacturers, retailers, service companies, political parties and the Government can only succeed if they please you, the customer, so they need to find out what you need and what you want. Your opinion can influence a wide range of products from pension plans to washing powder and also have a bearing on issues that affect the quality of your life. It is the job of market researchers to ask questions - to find out what you think.
Contacted by telephone/ mobile
Our telephone interviewers are trained to be professional at all times and are given a range of information to help them deal with any queries that may arise during the course of a call. However, questions may arise after the call has ended, or you may want to comment or make a complaint.
Where did you get my telephone number from?
There are two main ways in which we may have obtained your telephone number:
- We are often commissioned by companies to conduct surveys on their behalf with their customers: this ensures an independent, unbiased approach to collecting opinions and helps companies get an accurate picture of their customers’ views. In such cases we would have been passed customer details by the company commissioning the research;
- Some clients want their surveys to be nationally or regionally representative of the population. In such cases we will have randomly generated your phone number through a widely used Market Research method called Random Digit Dialling. Because these numbers are generated randomly we hold no personal information related to them: indeed, until we call these numbers we do not know if they exist as live telephone numbers.
Why do you call me when I am registered with the Telephone Preference Service (TPS)?
Viewpoint does not sell or market any products to respondents – the purpose of our calls is always for genuine market research, the answers to which are completely confidential and only ever passed on to clients in an anonymised form.
As a market research agency conducting surveys, Viewpoint is exempt from The Telephone Preference Service (TPS). TPS was set up to allow registration by those who do not wish to receive sales and marketing calls. This is stated in the letter TPS send out to all those who register with them: “Your TPS registration will not stop calls from companies involved in market research…”. The TPS website also states this in its FAQ section 17.
Do not call list
If you do not want us to call you again please email info@viewpoint-field.com with your telephone number and ideally the date/time we called you. We will add your number to our Do Not Call list to ensure you are not called again by us. In all cases, we will try to respond to your request as quickly as possible.
Please be assured we are registered under the Data Protection Act 1998 as a Data Controller and any numbers you supply to us will be stored only so that we do not call these numbers in future. We will never pass your number to anyone else.
Contacted in the street/ in the home (face to face)
Thank You Leaflet
The interviewer should have left you with a thank you leaflet which explains more about our company, the purpose of market research, and why you were chosen to participate.
Why were you chosen?
For most research projects it is necessary to talk to a cross section of the public - people from all walks of life and of all ages. You have been asked to give your opinion as a representative of the population.
Why is it necessary to ask personal questions?
To make sure that we do achieve a cross-section of the population we do need to ask personal questions which may include details on occupation, income and age. This information is given in total confidence and is only asked to ensure that we have a representative sample of the population.
The replies are confidential so why do we ask for your name and address?
This is a safety mechanism mainly for your benefit. To check that this interview has been carried out fairly, and that the cross-section has been contacted, a Supervisor may contact you to confirm the accuracy of the interview. Nobody outside the company will gain access to your name and address.
Interviewer Identity Card
Carried by up to 65,000 interviewers across the country, giving the interviewer's name, photograph and the company they work for.
Access to data
As with all forms of marketing and opinion research, your co-operation is voluntary at all times. No personal information is sought from or about you without your prior knowledge and agreement. If, for any reason, you are concerned that the personal information maintained by Viewpoint is incorrect please email info@viewpoint-field.com. Please also email this address if you wish to see what data is stored about you by Viewpoint. We will be happy to review, update or remove information as appropriate, but please be aware we may need to retain your information on our files to resolve disputes, enforce our user agreement, or for technical and legal requirements and constraints related to the security, integrity and operation of our online surveys.
Remember
Genuine market research, whether through the post, on the telephone, on the street or online is:
- always confidential
- never tries to sell you anything never requests money
- never asks you to make an appointment with a salesperson.
CALLED BY US?
Why was I called by Viewpoint?
Viewpoint is commissioned to conduct thousands of market research surveys every year by a wide range of clients (including market research agencies, brands, charities, political parties and government agencies) who are looking to gather opinions from the general public or consumer groups.
We are part of the BDRC Group, which have offices in London (Viewpoint, BDRC Continental, ESA Retail, Perspective Research Services), Washington, Sydney, Singapore, Beijing and Jakarta, and affiliates in South Africa. BDRC Group operates worldwide - in more than 90+ countries last year - and has a strong global reach.
Viewpoint undertakes the collection of data for market research projects either in person, via telephone, over the internet or through the post on behalf of our clients.
Viewpoint does not sell or market any products to respondents – the purpose of our contact is always for genuine market research, the answers to which are completely confidential and only ever passed on to clients in an anonymised form.
Viewpoint is accredited with the international market research quality standard ISO 20252 and is a company member of the MRS (Market Research Society). As well as most of our staff being members or associates of the MRS all staff has to abide by the MRS professional Code of Conduct.
We adhere to the requirements of the data protection legislation in the UK and are registered with the Information Commissioners Office (ZA082369). We are committed to maintaining high levels of security and take every reasonable precaution to ensure your information is protected from loss, theft or misuse.
Please use the links below to learn more about the way we contacted you and frequently asked questions.