Viewpoint

The best known name in quality fieldwork.

Field

We are a bunch of real enthusiasts who understand your needs and deliver on time and to spec. No resting on our laurels! We always look for new ways to improve our services to our clients.

Leading research agencies and global brands come back to us time and time again for our quality service and can-do attitude.

Keep on reading to find out why we are the fieldwork agency of choice.  Or better still, why not get in touch and tell us how we can help you?

 

Qual

Looking for the right people for discussion groups, interviews and online research?  Our team is experienced in recruiting the best respondents to match your brief.

As well as excelling in more traditional recruitment, we love to take on a challenge; whether it's a speedy turnaround, a sensitive topic or finding hard to reach respondents.

What do we do?

We consistently supply great recruitment for all these methodologies and more:

Groups
Groups Traditional, face to face and online
Workshops
Workshops From multi-station activities to collaborative sessions with clients, we get the creative juices flowing.
Depths / one to one interviews
Depths / one to one interviews Face to face, telephone and online
Usability interviews
Usability interviews User testing, usability and user experience
Accompanied shops
Accompanied shops Including self-ethno format
Online communities
Online communities Online forums, discussion boards, mini online panels etc.
Ethnographic
Ethnographic Get up close and personal with respondents by spending more time with them and delving deeper
Client sample
Client sample Trusted by the UK’s largest brands to recruit their customers sensitively and securely

Additional services:

Venue sourcing Questionnaire design
Online portals Provision of incentives
Preferential rates at London studios Translation
Hostessing Transcription
Moderation and Reporting

How do we work?

Our London-based team, which includes an in-house telephone unit, works together with our trusted network of UK-wide recruiters.

All aspects of your project are overseen by two project managers who will keep you updated on an agreed schedule. Our bespoke project management database also enables any one of us to step in if needed.

Our experience covers many sectors, including:

FMCG
FMCG We have recruited c.1 million FMCG consumers to date
Automotive
Automotive Jeep to Jag; Mini to Mustang, we’ve got cars covered
Business to Business
Business to Business Our experienced recruiters have the professional yet personal touch to engage B2B respondents
Medical / Pharmaceutical
Medical / Pharmaceutical GPs to gynaecologists; nurses to neurosurgeons, our medical recruitment will make you feel better
Children / Family research
Children / Family research e.g. we recruited one hundred 9-10 year olds for sensory testing to aid flavour development for a confectioner
Entertainment
Entertainment Last year we recruited c.2500 respondents for a large UK media company via freefind and customer sample
Finance / Investment
Finance / Investment Our IT security accreditations mean we are trusted to regularly recruit for financial clients
Hard to Reach
Hard to Reach e.g. recruiting 8 injured ex-military personnel who own and drive a premium car for ethnographic interviews

Quality assured

We are ISO 20252 accredited and have been since the standard’s inception in 2007. Beyond this, our rigorous quality control means we:

  • independently pre-check respondents
  • undergo annual inspections by external auditors
  • train all recruiters and interviewers to our own high standards
  • appraise all interviewers and recruiters annually

Quant

Reliable, measurable, accurate and timely data to help you meet you research needs.

We cover a wide range of quantitative methodologies including:

Hall tests
Exit interviews
In-street, at home and telephone interviewing
Product placements
Store study days
Executive and medical interviewing
Mystery Shopping

Our nationwide reach and reputation for results mean that, for many, we are the provider of choice for quantitative research.

Brands and research agencies return time and again to us because they get meaningful, no fuss outcomes from projects of all sizes.

You can be sure of the quality of work we provide due to the high standards demanded by our ISO 20252 accreditation, as well as our own commitment to delivering above our clients’ expectations.